{"id":14745,"date":"2023-05-25T13:21:15","date_gmt":"2023-05-25T11:21:15","guid":{"rendered":"https:\/\/webpubli-preproduccion.altermutua.com\/alter-mutua-guardonada-premios-azul-2023-inese\/"},"modified":"2023-06-16T13:43:46","modified_gmt":"2023-06-16T11:43:46","slug":"alter-mutua-guardonada-premios-azul-2023-inese","status":"publish","type":"post","link":"https:\/\/webpubli-preproduccion.altermutua.com\/es\/alter-mutua-guardonada-premios-azul-2023-inese\/","title":{"rendered":"Alter Mutua galardonada en los Premios Azul 2023 de Inese"},"content":{"rendered":"<p>Alter Mutua ha sido reconocida con un acc\u00e9sit en los <strong>Premios Azul <\/strong>a la innovaci\u00f3n en seguros otorgados por <a href=\"https:\/\/www.inese.es\/\" target=\"_blank\" rel=\"noopener\"><strong>Inese<\/strong><\/a>, por <strong>la<\/strong> <strong>digitalizaci\u00f3n del ciclo de vida del seguro<\/strong>. El galard\u00f3n se entreg\u00f3 en el marco del <strong>Global Summit for Insurance Innovation 2023 #GSII2023<\/strong>, celebrado en el Meeting Place Madrid.<\/p>\n<p>Los <strong>Premios Azul <\/strong>distinguen a aquellos proyectos innovadores de compa\u00f1\u00edas aseguradoras o empresas vinculadas con el sector asegurador que crean productos o servicios que ayuden a mejorar la calidad del servicio ofrecido a los clientes, innovan y mejoran los procesos internos que aportan valor a la empresa, y desarrollan nuevas f\u00f3rmulas exitosas de fidelizaci\u00f3n y proximidad a los clientes.<\/p>\n<p>Nuestro director general,\u00a0<strong>David Gabarr\u00f3<\/strong>, recogi\u00f3 el galard\u00f3n agradeciendo este reconocimiento al proyecto en el que llevamos trabajando desde 2018. Destac\u00f3 que gracias a la digitalizaci\u00f3n del ciclo de vida del seguro hemos mejorado nuestro servicio en todas las fases: cotizaci\u00f3n, contrataci\u00f3n y prestaci\u00f3n del servicio. La mayor dificultad ha sido resolver el tr\u00e1mite de contrataci\u00f3n que incluye la verificaci\u00f3n de la identidad, la realizaci\u00f3n del cuestionario m\u00e9dico y la firma de la p\u00f3liza. Todas estas gestiones se realizan mediante una comunicaci\u00f3n r\u00e1pida y omnicanal, consiguiendo una experiencia digital completa y un servicio excelente totalmente personalizado.<\/p>\n<p>Gabarr\u00f3 tambi\u00e9n se\u00f1al\u00f3 que la transformaci\u00f3n digital ha supuesto, adem\u00e1s, una transformaci\u00f3n de la entidad. Para afrontarla, se apost\u00f3 por el talento interno y se invirti\u00f3 en el capital humano existente para realizar un desarrollo propio. Paralelamente, se replantearon y revisaron todos los procesos, y se redefinieron para optimizarlos, contando con las personas responsables de los mismos, aprovechando su conocimiento y consiguiendo su m\u00e1xima implicaci\u00f3n en los cambios implementados.<\/p>\n<p>Un total de 38 aseguradoras, reaseguradoras, insurtechs, empresas de distribuci\u00f3n de seguros y de servicios para el sector asegurador presentaron un conjunto de 56 candidaturas a los Premios Azul de esta edici\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La digitalizaci\u00f3n del ciclo de vida del seguro ha merecido el reconocimiento de este premio a la innovaci\u00f3n de Inese a la mutua<\/p>\n","protected":false},"author":3,"featured_media":14740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-14745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-mutua"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alter Mutua galardonada en los Premios Azul 2023 de Inese<\/title>\n<meta name=\"description\" content=\"La digitalitzaci\u00f3 del cicle de vida de l\u2019asseguran\u00e7a d&#039;Alter M\u00fatua ha merescut el reconeixement d\u2019aquest premi d&#039;Inese a la innovaci\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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