{"id":14738,"date":"2023-05-25T13:21:15","date_gmt":"2023-05-25T11:21:15","guid":{"rendered":"https:\/\/webpubli-preproduccion.altermutua.com\/?p=14738"},"modified":"2023-06-16T13:46:27","modified_gmt":"2023-06-16T11:46:27","slug":"alter-mutua-guardonada-premios-azul-2023-inese","status":"publish","type":"post","link":"https:\/\/webpubli-preproduccion.altermutua.com\/ca\/alter-mutua-guardonada-premios-azul-2023-inese\/","title":{"rendered":"Alter M\u00fatua guardonada als Premios Azul 2023 d\u2019Inese"},"content":{"rendered":"<p>Alter M\u00fatua ha estat reconeguda amb un acc\u00e8ssit als <strong>Premios Azul<\/strong> a la innovaci\u00f3 en assegurances atorgats per <a href=\"https:\/\/www.inese.es\/\" target=\"_blank\" rel=\"noopener\"><strong>Inese<\/strong><\/a>, per <strong>la digitalitzaci\u00f3 del cicle de vida de l\u2019asseguran\u00e7a<\/strong>. El guard\u00f3 es va lliurar en el marc del <strong>Global Summit for Insurance Innovation 2023 #GSII2023<\/strong>, celebrat al Meeting Place Madrid.<\/p>\n<p>Els <strong>Premios Azul<\/strong> distingeixen aquells projectes innovadors de companyies asseguradores o empreses vinculades amb el sector assegurador que creen productes o serveis que ajudin a millorar la qualitat del servei ofert als clients, innoven i milloren els processos interns que aporten valor a l\u2019empresa, i desenvolupen noves f\u00f3rmules exitoses de fidelitzaci\u00f3 i proximitat als clients.<\/p>\n<p>El nostre director general, <strong>David Gabarr\u00f3<\/strong>, va recollir el guard\u00f3 agraint aquest reconeixement en qu\u00e8 treballem des del 2018. Va destacar que gr\u00e0cies a la digitalitzaci\u00f3 del cicle de vida de l\u2019asseguran\u00e7a hem millorat el servei en totes les fases: cotitzaci\u00f3, contractaci\u00f3 i prestaci\u00f3 del servei. La dificultat m\u00e9s gran ha estat resoldre el tr\u00e0mit de contractaci\u00f3 que inclou la verificaci\u00f3 de la identitat, la realitzaci\u00f3 del q\u00fcestionari m\u00e8dic i la signatura de la p\u00f2lissa. Totes aquestes gestions es fan mitjan\u00e7ant una comunicaci\u00f3 r\u00e0pida i omnicanal, aconseguint una experi\u00e8ncia digital completa i un servei excel\u00b7lent totalment personalitzat.<\/p>\n<p>Gabarr\u00f3 tamb\u00e9 va assenyalar que la transformaci\u00f3 digital ha suposat, a m\u00e9s a m\u00e9s, una transformaci\u00f3 de l\u2019entitat. Per afrontar-la, es va apostar pel talent intern i es va invertir en el capital hum\u00e0 existent per realitzar un desenvolupament propi. Paral\u00b7lelament, es van replantejar i revisar tots els processos, i es van redefinir per optimitzar-los, comptant amb les persones responsables d\u2019aquests processos, aprofitant-ne el seu coneixement i aconseguint la m\u00e0xima implicaci\u00f3 en els canvis implementats.<\/p>\n<p>Un total de 38 asseguradores, reasseguradores, insurtechs, empreses de distribuci\u00f3 d\u2019assegurances i serveis per al sector assegurador van presentar un conjunt de 56 candidatures als Premios Azul d\u2019aquesta edici\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La digitalitzaci\u00f3 del cicle de vida de l\u2019asseguran\u00e7a ha merescut el reconeixement d\u2019aquest premi a la innovaci\u00f3 d&#8217;Inese a la m\u00fatua<\/p>\n","protected":false},"author":3,"featured_media":14739,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-14738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-mutua"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alter M\u00fatua guardonada als Premios Azul 2023 d\u2019Inese<\/title>\n<meta name=\"description\" content=\"La digitalitzaci\u00f3 del cicle de vida de l\u2019asseguran\u00e7a d&#039;Alter M\u00fatua ha merescut el reconeixement d\u2019aquest premi d&#039;Inese a la innovaci\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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