{"id":12453,"date":"2022-05-18T19:41:59","date_gmt":"2022-05-18T17:41:59","guid":{"rendered":"https:\/\/webpubli-preproduccion.altermutua.com\/?p=12453"},"modified":"2023-03-09T13:44:29","modified_gmt":"2023-03-09T12:44:29","slug":"novetats-a-alter-mutua-marca-renovada-i-nova-web","status":"publish","type":"post","link":"https:\/\/webpubli-preproduccion.altermutua.com\/ca\/novetats-a-alter-mutua-marca-renovada-i-nova-web\/","title":{"rendered":"Novetats a Alter M\u00fatua: marca renovada i nova web posant el focus en les persones"},"content":{"rendered":"<p>Des d\u2019Alter M\u00fatua avui hem portat a terme una actualitzaci\u00f3 de la nostra identitat visual posant el focus en les persones que en formen part, de manera que la nova marca passa a ser <strong>Alter M\u00fatua dels Advocats i Advocades<\/strong>.<\/p>\n<p>Aquest actualitzaci\u00f3 respon a un dels objectius principals del nostre Pla Estrat\u00e8gic 2022-2024: <strong>situar l\u2019advocat i advocada en el centre<\/strong>, i posar de manifest la nostra especialitzaci\u00f3 en les seves necessitats de previsi\u00f3 social.<\/p>\n<p><strong>Jos\u00e9-F\u00e9lix Alonso-Cuevillas<\/strong>, president d\u2019Alter M\u00fatua, ha manifestat que \u201cm\u00e9s enll\u00e0 del simple <em>rebranding<\/em> del logotip, es tracta d\u2019un canvi que volem traslladar a tots els aspectes de la m\u00fatua: <strong>com a mutualitat,<\/strong> <strong>som una societat de persones, no de capitals<\/strong>, especialistes en les necessitats dels advocats i advocades, amb prestacions exclusives dissenyades per ajudar-los en els diferents \u00e0mbits de la vida, tant el professional com el personal, i volem arribar-hi de forma clara i senzilla\u201d.<\/p>\n<p>Aquesta actualitzaci\u00f3 suposa una renovaci\u00f3 del logotip, fent-lo inclusiu, equilibrant-lo i modernitzant-ne els colors.<\/p>\n<p>Tamb\u00e9 hem <strong>renovat la web corporativa<\/strong>. En la part p\u00fablica presentem tota la nostra oferta asseguradora de forma clara i entenedora, agrupant diferents cobertures en quatre grans pilars: protecci\u00f3 d\u2019ingressos, fam\u00edlia, salut i estalvi. Tamb\u00e9 hem incorporat un recomanador d\u2019assegurances que ofereix una soluci\u00f3 a mida en nom\u00e9s tres passes, oferint l\u2019opci\u00f3 de cotitzar i realitzar tot el proc\u00e9s de subscripci\u00f3 de forma 100% online.<\/p>\n<p>Per\u00f2 la difer\u00e8ncia m\u00e9s important es troba dins <strong>l\u2019\u00c0rea privada<\/strong> on innovem en la forma de presentar-te la teva previsi\u00f3 social. Hem desenvolupat una eina on cada mutualista pot veure, de forma gr\u00e0fica i senzilla, el seu nivell de cobertura en funci\u00f3 de l\u2019edat, situaci\u00f3 familiar i professional, i nivell d\u2019ingressos. La mateixa eina et permet comparar el grau d\u2019assegurament amb el d\u2019altres advocats i advocades amb les mateixes caracter\u00edstiques.<\/p>\n<p>En aquest sentit, <strong>David Gabarr\u00f3<\/strong>, director general d\u2019Alter M\u00fatua, indica que \u201cens hem centrat en millorar l\u2019experi\u00e8ncia dels nostres mutualistes, inspirant-nos en els canals de servei digitals tan habituals en altres sectors. Fem servir un llenguatge clar, sense lletra petita, una comunicaci\u00f3 senzilla i transparent, i unes eines intu\u00eftives que facilitin la usabilitat i comprensi\u00f3 de conceptes aparentment complexos\u201d; i afegeix \u201caquesta renovaci\u00f3 gr\u00e0fica i tecnol\u00f2gica s\u2019ha desenvolupat amb recursos propis de la m\u00fatua, perqu\u00e8 ning\u00fa com les persones que formen el nostre equip coneix tan b\u00e9 les necessitats dels advocats i advocades\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca passa a ser Alter M\u00fatua dels Advocats i Advocades, donant protagonisme a les persones que formen part de la m\u00fatua<\/p>\n","protected":false},"author":3,"featured_media":12454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-12453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-mutua"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Novetats a Alter M\u00fatua: marca renovada i nova web<\/title>\n<meta name=\"description\" content=\"La marca passa a ser Alter M\u00fatua dels Advocats i Advocades, donant protagonisme a les persones que formen part de la m\u00fatua\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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